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Author: gss-marketing

Arie van den Ban, founder of Van den Ban Autobanden, has passed away

Hellevoetsluis, 2 June 2026

It is with great sadness that we announce the passing of Arie van den Ban, founder of Van den Ban Autobanden. Arie passed away on 2 June 2026 following a short illness.

Entrepreneurship and vision

In 1968, Arie van den Ban laid the foundations in Hellevoetsluis for what would grow into an internationally operating tyre wholesaler and distributor. Through his entrepreneurial spirit, vision and determination, he built Van den Ban Autobanden into a leading player in the tyre industry. Throughout his career, he was a familiar face to many both within and beyond the company, and an inspiring entrepreneur to all who knew him.

Under his leadership, the company grew from a local business into an international organisation serving customers both in the Netherlands and abroad. Much of what Van den Ban Autobanden is today, and the organisation that has since become part of Global Automotive Group, finds its origins in Arie’s vision, decisions and entrepreneurial spirit.

“With Arie’s passing, we have lost not only the founder of Van den Ban Autobanden, but also a highly valued colleague. His entrepreneurial spirit, commitment and vision played an important role in the development of the company. The values he held dear continue to provide a strong foundation for the organisation today.”

Van den Ban at The Tire Cologne 2026

From 9 to 11 June 2026, Van den Ban will be present at The Tire Cologne in Cologne. This international trade fair brings together professionals from the tyre and wheel industry and offers an important opportunity to meet customers and business partners.

During the exhibition, Van den Ban can be found in hall 7, stand C10. Visitors are welcome at the stand, where there is ample opportunity to discuss market developments and explore the product range.

With more than 50 years of experience as a tyre importer and distributor, Van den Ban offers a broad and versatile product range. As a total supplier, Van den Ban serves customers across various segments and European markets.

What can you see at the stand?
At the stand, a complete range will be presented, covering different applications:

• Passenger car and van tyres (PCR and LCV)
• Truck tyres
• Motorcycle tyres
• Alloy wheels and related products such as TPMS sensors and spare kits

During the exhibition, visitors will have the opportunity to explore the range in more detail and discuss the possibilities within the different segments.

Visit Van den Ban from 9 to 11 June 2026 in hall 7, stand C10!

Van den Ban and Maxxis at Equip Auto 2025

Van den Ban, the international tyre wholesaler and distributor, will once again be present at Equip Auto in France this year. At the stand, the full-service supplier will showcase its wide range, with special attention to the Maxxis brand and its extensive line of truck tyres.

The Van den Ban assortment includes solutions for passenger cars, SUVs, light commercial vehicles and trucks. In addition, wheels, TPMS sensors and spare kits will also be presented, giving visitors a complete picture of the possibilities offered by the full-service supplier.

Stand information
Van den Ban can be found in Hall 3 at stand H079. The sales team will be ready to answer questions in multiple languages and to think along about suitable solutions.

Maxxis expands range with two new tyres

The Maxxis range has been expanded with two innovative tyre profiles that address the latest needs of modern vehicles. The new additions are the Victra Sport EV, especially for electric vehicles, and the RAZR AT-S AT-781, a versatile all-terrain tyre for CUVs and SUVs.

Victra Sport EV: ideal for EVs and hybrids

The Victra Sport EV has been developed for lower rolling resistance, less noise, increased durability and better traction for electric vehicles and (plug-in) hybrids. Thanks to ‘Silent Foam’ technology and a new generation of EV rubber, the tyre offers not only durability but also a pleasant driving experience. The Victra Sport EV is available

New profiles Maxxis

RAZR AT-S AT-781: all-terrain specialist

For vehicles such as CUVs and SUVs, the RAZR AT-S AT-781 offers excellent all-terrain and all-weather performance. The tyre excels in tread durability, wet and dry grip and enhanced ride comfort. This all-terrain tyre is available in 13 sizes from 15 to 20 inches.

Winter tyre legislation changed in several countries

From autumn 2024, new rules will apply for winter tyres in France, Germany, Austria, and Sweden. In summary: in these countries, a tyre will only be considered a winter tyre if it has the snowflake symbol. Only having an M+S marking will no longer suffice. This change in legislation applies to both light vehicles, such as passenger cars, and heavy vehicles such as trucks.

Germany and Austria

From October 1st, 2024, winter tyres in Germany and Austria must have the snowflake symbol (Three Peak Mountain Snow Flake – 3PMSF). Until then, tyres produced before 2018 that only have an M+S marking will still meet the winter tyre legislation in these countries.

France

From November 1st to March 31st, requirements apply in 48 departments, in mountainous parts of France. From 1 November 2024, only tyres with the snowflake symbol will be legally considered winter tyres. A tyre with only an M+S marking will no longer be considered a winter tyre.

Sweden

In Sweden, the rules will change on December 1st, 2024. For vehicles up to 3,500 kg, winter tyres must have the snowflake symbol. For trailers up to 3,500 kg, tyres with only an M+S marking will still be recognised as winter tyres until 1 December 2029. For heavy vehicles (> 3,500 kg): from 1 December 2024, winter tyres on the front axle and the driven axle must have the snowflake symbol. For the other axles, only the M+S symbol will suffice. This also applies to the axles of semi-trailers and trailers.

Source: VACO

Wijziging winterbandenwetgeving

Tire Cologne 2024 – hall 7 – stand C10

From 4 to 6 June, VDB will be present with a beautiful corner stand at the leading international exhibition for the tyre, wheel and rim industry: the Tire Cologne 2024. Visitors can count on a warm welcome with bites and drinks. The friendly sales team will be ready to answer questions and present the latest developments in the market.

Product presentation
Discover VDB’s private labels and exclusive brands. The sales team will be happy to show the extensive range, including interesting new sizes and profiles.

Wide range of tyres and wheels
As a total supplier, VDB offers not only car tyres, but also truck tyres from Double Coin and Groundspeed. On the stand, you will also find motorbike tyres, wheels from itWheels & Monaco Wheels, and a display of TPMS systems.

Professional meeting rooms
For personal talks, several seating areas have been set up where the team will be happy to meet you. Discuss your needs and discover how Van den Ban Autobanden can add value to your business as a total supplier.

You will find us in hall 7, stand C10. The team looks forward to meeting you!

Van den Ban: Hall 7 – stand A28 B29
Koelnmesse | Messeplatz 1 | 50679 Köln| Germany
Opening hours Tue. 4 – Thurs. 6 June from 10.00 – 18.00

Van den Ban introduces the new and improved ORDERING APP: download it now!

Van den Ban is developing and so is the service to you. In order to serve you even better we have developed a new ORDERING APP which is now available for download. The new app allows you to place your orders even faster and easier. Also additional features have been added in the new app that allow you to quickly look up, retrieve or receive information via messages. The new ordering app is of course suitable for the widely used platforms iOS and Android and can be found in the Apple Store and Google Play Store.

Attention! Our old app will remain operational for another 14 days but we advise you to switch to the new app as soon as possible!

DOWNLOAD THE NEW VAN DEN BAN APP IN THE APPLE AND GOOGLE PLAY STORE!

BENEFITS OF THE NEW APP

  • Improved and expanded search functions
  • Easier navigation and therefore more user-friendly
  • Better overview of all your orders
  • 24/7the correct stock available
  • Easy tire ordering via mobile & tablet
  • Quicker contact with a department of your choice 

Downloading the new app is very easy and can be done via the QR code below.

Van den Ban at EquipAuto

In October, the automotive industry gathers in Paris for Paris Automotive week. The international trade fair EQUIP AUTO is part of this event and will take place from 18 – 22 October.

You will find Van den Ban at EQUIP AUTO, pavilion 2, stand 2.1 B 0.67. During the fair, the ties with (inter)national contacts can finally be strengthened and that is exactly what Van den Ban is counting on. Their French sales team is ready to welcome their client contacts with open arms and meet new prospects. 

Of course, the private labels Novex & Goldline and the exclusive brands Hifly, Aplus, Gripmax, Maxxis and Petlas will be represented.

EQUIP AUTO will be held from 18 to 22 October in Paris, Porte de Versailles. You can visit the fair daily from 09.00 – 18.00 and on Saturday from 09.00 – 17.00.  You will find Van den Ban in pavilion 2, stand 2.1 B 0.67.

Van den Ban at The Tire Cologne 2022

THE TIRE COLOGNE 2022 is the first opportunity for the global tyre industry to come together since the introduction of restrictions as a result of the coronavirus. From 24 to 26 May, the international industry will meet at this leading trade fair.

During the trade fair, the bonds with (inter)national contacts can finally be strengthened and that is exactly what Van den Ban is counting on. The international (native speaking) sales team is ready to welcome its industry contacts with open arms and meet new ones.  On an inviting island stand of 189 m2, visitors will find various seating areas that have been specially set up to allow for a personal conversation. 

Naturally, the private labels Novex and Goldline, the exclusive brands Hifly and Gripmax and the budget brand Aplus will be represented.

THE TIRE COLOGNE can be visited daily from 24 – 26 May from 10.00 – 18.00. You can find Van den Ban in hall 7 – stand C.021 – B.020

Your partner in summer & all-season tyres!

Competitively priced summer and all-season tyres that are delivered to you quickly and accurately? You can count on us. With an extensive & optimised assortment, we are ready for you. We offer you a wide range of premium and quality brands and there are various great developments within our own brands.

HIFLY | Extended range

We have been the proud, exclusive distributor of budget brand Hifly for more than 12 years. Hifly combines an immense range of summer, winter and all season tyres with excellent value for money. Currently, the extensive Hifly range consists of over 450 SKUs for passenger cars, SUVs, 4×4s, vans, caravans and trailers.


GRIPMAX | SureGrip Pro Sport UHP

We have been the proud, exclusive distributor of budget brand Hifly for more than 12 years. Hifly combines an immense range of summer, winter and all season tyres with excellent value for money. Currently, the extensive Hifly range consists of over 450 SKUs for passenger cars, SUVs, 4×4s, vans, caravans and trailers.

The latest summer tyre is the SureGrip Pro Sport for UHP vehicles. This tyre has a sporty and modern profile and is available in more than 40 SKUs in 18 to 22 inches, this will be expanded to 130 SKUs. The SureGrip Pro Sport has excellent label values and has a label value of A for ‘wet grip’.


NOVEX | The best alternative

The ‘flag brand’ of VDB is the private brand Novex (economy). Novex has a strong range of summer and all-season tyres for passenger cars, SUVs/4×4s and delivery vans, caravans and trailers.